The Syneos Health Podcast
The Syneos Health Podcast Series dissects some of the most complex issues biopharma leaders are facing today. Our clinical and commercial experts provide time-tested solutions, as well as perspectives on the news of the day. Each episode explores the challenges and considerations involved with bringing biopharmaceuticals to the market.
The Syneos Health Podcast
Episode 004: Innovation in Pharma Communications
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inVentiv Health Podcast host Jeff Stewart talks with Leigh about the value of predictive analytics in endlessly experimenting with channels and messages without spending a single dollar on in-market pilots. They’ll also discuss why the 70/20/10 approach to planning is important -- including how it worked for the BBC -- and the potential impact of the millennial physician on pharma’s marketing decisions. Have a listen to hear the latest in truly innovative customer and physician engagement tools and technologies that hint at the future of pharma communications.
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